Privacy Policy

This Privacy Policy ("Policy") is published by liv88, the operator of the online casino and sports betting platform accessible at https://liv88.cam (the "Platform"). This Policy governs the collection, processing, storage, sharing, and protection of personal data belonging to all registered users, prospective users, and visitors to the Platform (collectively referred to as "Users", "you", or "your").

liv88 is committed to handling your personal data responsibly, transparently, and in compliance with applicable data protection laws and regulations. We collect only the data that is reasonably necessary to provide our services, and we do not sell, rent, or trade your personal data to any third party for commercial purposes.

This Policy should be read in conjunction with our Terms & Conditions, which govern your use of the liv88 Platform. By creating a liv88 account or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy and you consent to the data practices described herein.

For the purposes of this Privacy Policy, the following terms carry the meanings defined below:

liv88 collects personal data across three principal categories. We collect only data that serves a defined, legitimate purpose related to the provision of our services.

3.1 Registration & Identity Data

When you create a liv88 account, we collect the following information:

• Full legal name as it appears on your government-issued identification document.
• Date of birth (for age verification — all users must be 21 years of age or older).
• Email address and mobile phone number.
• Chosen username and password (stored in encrypted form — liv88 cannot read your plaintext password).
• Residential address, including city and postcode (e.g., Kuala Lumpur, Petaling Jaya, Shah Alam).

3.2 KYC & Verification Data

To comply with anti-money laundering (AML) regulations and to protect all players, we collect:

• Copy of a valid government-issued photo identification (Malaysian MyKad, passport, or equivalent).
• Proof of residential address (e.g., recent utility bill or bank statement, dated within 90 days).
• Proof of ownership of the payment method used for deposits (e.g., screenshot of Touch 'n Go eWallet account registered in your name).
• Source of funds information for high-value accounts, where required by our AML procedures.

3.3 Financial & Transaction Data

• Deposit and withdrawal transaction records, including amounts in MYR, timestamps, and payment method identifiers.
• Payment method type (e.g., Maybank2u, CIMB Clicks, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, USDT TRC20).
• Account balance history and betting/wagering history.

3.4 Technical & Usage Data

• IP address and approximate geolocation derived from IP.
• Browser type, version, and operating system.
• Device type and unique device identifiers.
• Pages visited, session duration, click patterns, and navigation paths on the Platform.
• Login and logout timestamps, failed login attempts, and security event logs.

3.5 Communications Data

• Content of support tickets, live chat transcripts, and email correspondence with the liv88 customer service team.
• Feedback, complaints, and dispute communications submitted through any channel.

liv88 collects personal data through the following channels and methods:

• Directly from you: When you complete the registration form, submit KYC documents, contact customer support, or update your account profile.
• Automatically through the Platform: Via server logs, cookies, pixel tags, and analytics tools that record technical and behavioural data during your use of the Platform.
• From payment service providers: When you initiate a deposit or withdrawal through a supported Malaysian payment method, our payment processors share transaction status and relevant reference data with us.
• From identity verification partners: During the KYC process, we may use third-party identity verification services to validate the authenticity of documents submitted by you.
• From fraud prevention systems: Automated fraud detection systems may generate risk scores and flags based on behavioural and device-level data, which are processed as part of our security infrastructure.

liv88 processes your personal data for the following defined purposes:

liv88 processes personal data under one or more of the following legal grounds, depending on the specific processing activity:

• Contractual Necessity: Processing required to perform the contract between liv88 and the User, including account management, payment processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering requirements, age verification obligations, and record-keeping mandates.
• Legitimate Interests: Processing carried out in pursuit of liv88's legitimate business interests, including fraud prevention, platform security, and service improvement, provided such interests do not override the User's fundamental rights.
• Consent: Processing based on explicit, freely given, specific, and informed consent from the User — primarily applicable to marketing communications and optional data sharing for personalisation features.

liv88 does not sell, rent, or trade your personal data to any third party for commercial purposes. We may share personal data only in the following limited and controlled circumstances:

• Payment Service Providers: Transaction data is shared with approved Malaysian payment processors — including the operators of Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong Connect — for the sole purpose of processing your deposits and withdrawals.
• Identity Verification Partners: KYC document data is shared with licensed identity verification service providers engaged by liv88 for the purpose of verifying your identity in compliance with AML requirements.
• Fraud Prevention & Security Partners: Technical and behavioural data may be shared with fraud detection and cybersecurity service providers engaged by liv88 to maintain platform integrity.
• Regulatory and Law Enforcement Authorities: liv88 may disclose personal data to competent authorities, regulators, or law enforcement agencies where required by law, court order, or regulatory directive, or where liv88 reasonably believes disclosure is necessary to protect the rights, property, or safety of the Platform, its Users, or the public.
• Corporate Transactions: In the event of a merger, acquisition, restructuring, or sale of assets involving liv88, personal data may be transferred to the successor entity, subject to equivalent data protection standards.

All third-party data processors engaged by liv88 are bound by written data processing agreements that require them to process personal data only for the specified purposes, maintain appropriate security measures, and comply with applicable data protection law.

The liv88 Platform uses cookies and similar tracking technologies to provide a functional, secure, and personalised user experience. The categories of cookies we use are as follows:

• Strictly Necessary Cookies: Required for the Platform to function correctly. These include session cookies that maintain your login state and security tokens. These cookies cannot be disabled.
• Functional Cookies: Remember your preferences, such as preferred language, currency display, and notification settings, to personalise your experience on return visits.
• Analytics Cookies: Collect anonymised and aggregated data about how Users interact with the Platform — including pages visited, session duration, and navigation paths — to help us understand usage patterns and improve the service.
• Security Cookies: Used by our fraud prevention and bot-detection systems to protect the Platform from unauthorised access and automated abuse.

You may manage your cookie preferences through your browser settings. Please note that disabling cookies beyond strictly necessary ones may affect the functionality and performance of the Platform. For more information on managing cookies in your browser, refer to your browser's help documentation.

liv88 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, and for such additional periods as required by applicable law or regulation. The following indicative retention periods apply:

• Account data and transaction records: Retained for a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements.
• KYC documents: Retained for a minimum of five (5) years following the completion of the verification process or the closure of the associated account, whichever is later.
• Customer support communications: Retained for a period of two (2) years following the resolution of the relevant enquiry or dispute.
• Technical and usage logs: Retained for a rolling period of twelve (12) months for security monitoring and fraud investigation purposes.
• Marketing consent records: Retained until consent is withdrawn plus an additional period of two (2) years to demonstrate compliance.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in a manner that prevents re-identification.

liv88 implements a comprehensive suite of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Key security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the Platform is encrypted using industry-standard SSL/TLS protocols, equivalent to the security level used by global financial institutions.
• Password Security: User passwords are stored using strong cryptographic hashing algorithms. liv88 staff cannot access or read your plaintext password.
• Access Controls: Personal data access is restricted to liv88 employees and contractors who require access to perform their job functions. Access is governed by role-based permission controls and is logged and audited.
• Infrastructure Security: Platform servers are hosted in secure, access-controlled data centres with physical security, fire suppression, and redundant power supplies.
• Penetration Testing: The Platform undergoes periodic third-party security assessments and penetration testing to identify and address potential vulnerabilities.
• Incident Response: liv88 maintains a documented data breach response procedure. In the event of a confirmed data breach affecting your personal data, we will notify you in accordance with applicable law.

Subject to applicable data protection law, you hold the following rights in respect of the personal data that liv88 processes about you. To exercise any of these rights, please contact our Data Privacy Team at the address set out in Section 15:

liv88 will respond to all verifiable data rights requests within thirty (30) calendar days of receipt. We may request proof of identity before processing any such request to ensure data security. In complex cases, the response period may be extended by a further sixty (60) days, with prior notification to you.

The liv88 Platform is strictly intended for individuals aged 21 years and above. We do not knowingly collect personal data from any person under the age of 21. The Platform's registration process includes age verification steps, and all accounts are subject to KYC verification that confirms the account holder meets the minimum age requirement.

In the event that liv88 becomes aware that personal data has been collected from a person under the age of 21, we will immediately suspend the relevant account, delete the associated personal data (to the extent not required to be retained for regulatory purposes), and take any further steps required by applicable law.

Parents and legal guardians who believe that their child may have registered an account on the Platform are strongly encouraged to contact our support team immediately at the email address set out in Section 15 of this Policy.

In the course of delivering its services to Malaysian players, liv88 may transfer personal data to third-party processors or infrastructure providers located outside of Malaysia. Where such transfers occur, liv88 takes appropriate steps to ensure that the receiving parties maintain data protection standards that are at least equivalent to those applied by liv88.

Protective measures applied to international data transfers include, but are not limited to:

• Contractual data processing agreements incorporating standard data protection clauses.
• Transfer to jurisdictions that have been assessed as providing an adequate level of data protection for the relevant categories of personal data.
• Technical safeguards including encryption in transit and at rest.

For further information about the international transfers applicable to your personal data, or to request details of the safeguards in place, please contact our support team using the details in Section 15.

liv88 reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, business practices, or the services offered on the Platform. The effective date of the current version is stated at the top of this page.

Where amendments materially affect the way in which liv88 processes your personal data, we will notify you by email (sent to the address registered on your Account) or by a prominent notice displayed on the Platform prior to the amended Policy taking effect. Your continued use of the Platform following the effective date of an amended Policy constitutes your acceptance of the revised terms.

We encourage you to review this Privacy Policy periodically to remain informed of how liv88 protects and processes your personal data. Prior versions of this Policy are available upon request by contacting our support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by liv88, please contact our Data Privacy Team through the following channels. All correspondence should include your registered username or account reference number to enable us to locate and respond to your request promptly.

• Support Email (plain text — not a clickable link): [email protected]
• Subject Line for Privacy Requests: "Privacy Request – [Your Username]"
• Live Chat: Available 24 hours a day, 7 days a week through the Platform.
• Response Time: Privacy-related requests are acknowledged within 48 hours. Full responses are provided within 30 calendar days.
• Support Language: English. Our team operates on Malaysia Standard Time (GMT+8).